
Born from a
Desire for More
Velours was founded in 2014 by designer Isabelle Renard, who felt that the lingerie market offered women a binary choice: functional or beautiful, affordable or luxurious, standard sizes or specialty. She refused to accept that.
Starting with a small atelier in Paris, Isabelle designed her first collection of eight pieces. Each one was crafted by hand using the finest French laces, sourced directly from the historic mills of Calais. The response was extraordinary.
By 2016, Velours had grown from a one-woman studio into a team of 40 artisans, pattern-cutters and designers — all united by a single mission: to make every woman feel remarkable in her own skin.
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